8 ans d'expérience sur 2 pages A4
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The goal was to define and validate the paying and user audiences, identify key use cases, and prove to investors that the product could generate its first revenue—all within just four months.
A structured product-market fit mission, divided into two phases:
Immersion & Market Understanding – Analyzing the market and consolidating the needs of potential target audiences.
Strategic Positioning – Defining a compelling value proposition, identifying key features and user journeys, and preparing for a Proof of Concept (PoC) to test market traction quickly.
The process began with a goal-setting workshop to align all stakeholders on objectives, constraints, and KPIs.
Khome is a SaaS platform focused on residential risk management, built around three core functionalities:
We analyzed industry trends that shape the residential real estate market and consumer behaviors, including:
We conducted interviews with a diverse range of 20 key stakeholders, including:
A set of tailored questions was prepared for each profile to understand their daily operations, challenges, use of digital tools, and reliance on external services.The data was then synthesized into three core personas, which became our primary target users.
The team participated in a workshop to refine the short- and mid-term vision and draft the product’s unique value proposition.
We structured the essential functionalities for Khome’s MVP:
These features would empower professionals to make strategic, data-driven decisions while optimizing real estate risk management.
Khome’s SaaS product lacked a strong visual identity to establish credibility and generate trust among potential customers. The team wanted to create an immediate "wow" effect during product demos.
Given limited resources, we adopted a "commando mode" approach:
A user journey audit was conducted on Khome’s existing prototype, identifying UX pain points and new business opportunities.
The final phase involved delivering a fully interactive prototype in Figma to Khome’s tech team, incorporating:
New user journey, enhanced UX and UI, revised brand identity.
The result? Khome’s objective was to launch with a strong market position, onboard paying customers, and generate revenue.
Within three months, they achieved all three goals. The startup is now gaining significant attention—and we’re incredibly proud to have played a part in their journey!
