8 ans d'expérience sur 2 pages A4
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Psykey's mission is to help young adults better understand themselves in order to prevent mental health issues. The concept was simple yet powerful: a learning and personal development platform based on validated psychological exercises.
With an initial platform built on WordPress by the tech team, Psykey managed to acquire its first users. Despite its technical limitations, the platform generated strong enthusiasm among a hundred loyal users. The founder had a clear ambition: to expand Psykeyâs impact and create a mobile solution capable of transforming the lives of thousands of young people.
Despite its potential, the website had many shortcomings. While the user experience was designed with empathy by MĂ©ryl and her tech team, it lacked fluidity due to complex navigation, a confusing information architecture, and the absence of a mobile version. Data showed that users struggled to incorporate the exercises into their daily routines, leading to a decline in consistency.
On the organizational side, documentation was scattered across various platforms, and the lack of a clear roadmap slowed down progress. The team was highly motivated but lacked a structured vision to drive everyone toward their ambitious goals.
The challenge was critical: to develop a new mobile platform capable of attracting thousands of users within the first few months of launch, scheduled for one year later, while also increasing the conversion rate to premium mode to ensure the companyâs sustainability.
The first step was a comprehensive audit of the existing platform. I identified key weaknesses: complex navigation, confusing information architecture, and inconsistent terminology. To address these issues, I created a unified glossary and a content matrix, laying the groundwork for structured documentation.
At the same time, I conducted in-depth user research through interviews. These insights revealed a crucial need: making exercises more âstickyâ by integrating them into usersâ daily lives. This finding led to the development of a key new feature: a system of personalized and interactive reminders.
To bring this vision to life, we held an information architecture workshop to organize content in a logical and intuitive way. I then developed low-fidelity wireframes to prototype new user flows.
On the visual side, I presented several mood boards to the founders to redefine Psykeyâs brand identity. These explorations led to the creation of a basic but effective Design System, ensuring immediate visual consistency and seamless collaboration with developers.
I integrated the Design System into the wireframes, providing developers with all the necessary resources for a fast rollout of the first feature. I adopted a modular approach, designing the app in functional blocks to allow for progressive and scalable deployment.
One of the major goals of this phase was also to establish a product culture within the team. By structuring documentation, implementing a clear roadmap, and introducing collaborative rituals and methods, I helped Psykey build a sustainable workflow to support its long-term growth.
The biggest challenge was designing a user experience that encourages regular engagement. The personalized reminders feature was essential but complex to implement.
I had to balance technical constraints with the user needs identified during interviews. Through fast, iterative user testing, we refined the design until we achieved a seamless and intuitive solution. The result? A significant increase in engagement: users began using the app three times more frequently than before.
The Psykey project is still ongoing, but the progress so far is promising. I remain deeply involved in the project. We now have a clear vision, supported by a structured roadmap and strategically prioritized features. The team is now working efficiently and in sync, thanks to the rituals and methods I implemented.
Together, we have laid the foundation for long-term success and set ambitious goals for the rest of the year. We are confident in our ability to bring our mission to life, and Iâm proud to continue transforming MĂ©ryl and Claraâs vision into a realityâfor them and for all our users, whose numbers grow every day and who, we know, are eagerly awaiting the next version of their favorite platform!
